Company Profile
“Ipoh White Coffee” is an internationally renowned local drink. The
coffee species that is widely well-received had its origin in “Chang
Jiang Coffee Shop (White Coffee)” in the town of Ipoh. After the
developments in a few decades, the coffee shop has grown into “Chang
Jiang International Sdn Bhd” of today.
Founded in 1995, “Chang Jiang International Sdn Bhd” is a well-known
“White Coffee” manufacturing enterprise in Malaysia. Chang Jiang is
acclaimed as the originator of white coffee and the first enterprise
that operates white coffee business as a brand according to the
town-folks’ stories.
To produce best quality white coffee, Chang Jiang International takes
charge of all the procedures from bean selections to sales. After years
of efforts and with good management, we have grown from strength to
strength along a diversified line by marketing a number of white coffee
and a range of beverages with our ‘own brands’.
Keywords(Please Do Not Delete)
- Instant Drink-Manufacturer
- Ipoh White Coffee
- 3 In 1 Premix White Coffee
- Traditional Coffee
- Lemon Tea Powder
- Milk Tea
- 2 In 1 Premix White Coffee
- White Coffee Supplier
- Instant Coffee
- Coffee & Tea Supplier
- Black Coffee
- Hong Kong Style Powder
- Coffee Suppliers
- Chang Jiang White Coffee
- Coffee Powder Suppliers
- Food & Beverage
- Instant Drink Manufacturer
- Restaurant
- Coffee Manufacturers
- Coffee and Tea Supplier
Keyword2(do not delete)
- Chang Jiang
- Hong Kong Style Tea Powder
Company overview
Chang
Jiang International Sdn Bhd is Malaysia’s leading manufacturer,
distributor and retailer of White Coffee based beverages products. Chang
Jiang International Sdn Bhd is one-stop coffee manufacturer. The
Company involves in research and development, production and packaging.
.
Chang
Jiang International Sdn Bhd is the supplier of white coffee, black
coffee, tea and lemon tea powder for more than thousand of coffee shop
chains in Malaysia.
The Company is processing ISO:22000 Certificate and obtained Halal Certification from the Islamic Religious Department of Perak.
The Company is processing ISO:22000 Certificate and obtained Halal Certification from the Islamic Religious Department of Perak.
These
tasty treats are well-received domestically and overseas in countries
like Singapore, Hong Kong and China. The key reason the company is
penetrating local and overseas market is its commitment in embracing
stringent quality and standard control over the years.
The Brand Story
The famous Wikipedia on the internet has an account on “Coffee” in which it is said that among the many coffee varieties in the world, there is a species called “White Coffee” which had its origin in Ipoh and the first to advertise about its ‘White coffee” was Chang Jiang White Coffee Shop.
Chang Jiang White Coffee, the coffee brand that is imbued with legends was founded by its proprietor Mr. Kong Wing Kheong .
Mr. Kong set up a food and beverage outlet “Chang Jiang Coffee Shop”
along Jalan Pasir Putih, Ipoh, in the 70’s. With some knowledge on
coffee roasting and the persistence in the pursuit of his ideals in
coffee, he carried out ‘trial and error’ experiments that finally
created a new coffee variety – White Coffee.
Despite
the numerous failures in the “trial and error” roasting process, he
was able to accumulate valuable experiences and continuously make
improvements which subsequently brought the popularly accepted new
coffee variety which is lighter in color than the conventional one.
Mr.Kong then named it “White Coffee”.
